Do The Next Right Thing, Smashing Conference, Freiburg, September 2024
I was invited to give a talk on Zenko Mapping by Vitaly Friedman and his brilliant, lovely crew from Smashing. As the audience was largely made up of seasoned practitioners, I thought I would create a talk about the more granular details of Zenko Mapping, though trying not to lose some of the big picture stuff that helps people grasp the transformational opportunities they can find within it.
As a result, it is (I think) the most practical talk I’ve given in years, helped greatly by using the Zenko Mapping framework to reference other design processes and events that fellow speakers were touching on. I am really pleased with it, and the new worksheet version I put together for etc conference too.
You can find the slides below:
Download the worksheet
I’ve made various versions of the Zenko Mapping worksheet over the years, but for Smashing Conference made this new version with a little bonus update – example questions to consider when working out which direction to take and border to cross.
Do get in touch if you are interested in talking about a coaching session, online or in-person workshop.
See the world differently
As I mentioned and showed in the talk, we have various tools for helping you and your teams work differently, which can be found here over in the shop.

Finally, thanks to my friend Andy Whitlock at The Human Half who kindly redrew his brilliant cartoon from ten years ago just so I could use a crisp, hi-res version:

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