Tag: Social

  • Are Brands Fracking The Social Web? [ My talk from Squared ]

    John V Willshire

    /

    I’m not long out of giving a new talk this morning for the first time, at Squared in London to the bright young things who’re just starting out on a six week intensive learning experience.  It’s always a privilege to talk to the future leaders of an industry, and today was certainly no exception.  Find…

  • White Papers & Black Mirrors

    John V Willshire

    /

    I’ve been meaning to properly read the “Digital Isn’t Working (Yet)” white paper by Ian Fitzpatrick & Erik Pelletier at Almighty in Boston, and found some proper time this afternoon to do it. (I was honoured that they asked if they could reference MTPW > MPWT for it, and doubly so to be acting as…

  • Lego Batman’s take on the Future of Advertising 2020.

    John V Willshire

    /

    Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising.  Given that it’s a celebration of different views from across academia, business, students and more, we thought there might be enough long reads already, so we’d do something… …well, a little different, using Artefact Cards.  And Lego…

  • The Attention Ponzi?

    John V Willshire

    /

    This grabbed my attention the other day, from this article on the New York Times Dealbook site (via Ana Andjelic) “Facebook counts as “active” users who go to its Web site or its mobile site. But it also counts an entire other category of people who don’t click on facebook.com as “active users.” According to…

  • I love you sons of bitches

    John V Willshire

    /

    I know exactly how he feels…