Increasingly the lines are being blurred between ‘brands’ and the ‘community’ of people who work together to make and do the things that company makes and does.
Where does brand stop and community start? Lush, who’ve always made a big thing on pack of the people who work there, are taking an interesting step to show that it’s not ‘a marketing gimmick’.
Although, arguably, is this now MORE of a marketing gimmick than the stickers of people on pots? Don’t know. But I like that they like their people.