The iPad; it's TV, only more so

Now, you’ll remember my previous post on the iPad, TV and the like, yes? 

Well, our superclever research team here at PHD (Clare, Chris & Carrie) have been working on a project to gauge the impact that this generation of devices (i-pad-tablet-slate things).

Here’s Clare to take you through what they’ve found so far…



Following on from this, I thought we’d add the view from the research couch. 

We recently did some work with people – not early adopters, not geeks, just ordinary people who like gadgets that make like easier, or more enjoyable – about how they use mobile devices (netbooks, smartphones etc) in our qualitative facility, The Living Room. 

The ulterior motive was to get them thinking about mobile media use and then get them to consider how they might feel about and potentially use iPads in the future.

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The results were fascinating.  We found massive enthusiasm appetite for mobile TV.  While few had watched much TV on their iPhones to date, when asked to try it out for a couple of weeks they came back full of enthusiasm and thought the iPad’s combination of screen size and simplicity of use would offer an even better way to watch mobile TV and video content.  <o:p></o:p>

The possibilities for combining viewing with interactions through social networks also appealed to some, with the chance to watch and discuss things together while apart, or pass on recommendations all from the same device you’re watching on.

They also thought it could easily be an option to replace second and third household TV sets, and could even replace some main set viewing especially where people have limited multichannel access, which suggests potential for a “pay as you go” option for mobile tv.



Basically, they saw an opportunity for telly, only more so.  And better.  And easier to share.  Whats not to like?

Mind you, the success of TV on iPad will rely on Apple and other service providers marketing their mobile TV apps clearly and effectively as awareness of existing services for smart phones and computers was still pretty low (we had to show our groups some of the possibilities to get their views).


Bonfires, Sid Meier, Ice Cube & The Wire

Yesterday I spoke at Measurement Camp, a multi-discipline working project which looks for people to share their thoughts and ideas about measuring social projects.

I said I’d share the deck, and I’ve gone through it today and made it better. 

It features Bonfires, fireworks, Ice Cube, The Wire & Sid Meier. 

I may try and do a version in future that includes even more rhyming things (U2’s ‘Desire’… a pair of pliers…)

Anyway, enjoy…



What I’m realizing very quickly is that without something like a PC to anchor you to a desk, your ‘work space’ becomes fluid… It can be wherever you need it to be.

So I’ve decamped to newtube for the morning, for some study of Tribes and lots of psychometric profiling things…



A picture paints a thousand words

My friend Sarah just pointed me to this, it’s wonderful.

It’s from IBM, and it’s software that takes a data set that you feed it, and turns it into an instant visual.  So, for kicks, I took the IPA dissertation I wrote this year and tried it out.  

It’s called ‘The Communis Manifesto; why communities are the future of brand communications’, and the whole text pans out to look like this: 


…which is a great summary of what the essay is about, and near instantly gives you an idea about the sorts of things it covers.

It’s a really interesting way to help you appraise something I guess, though is no guarantee of quality.  But if you want to know what the general themes coming through from a qualitative group were, for instance, it would be brilliant for that; just pump in the transcirpt and off you go.

Anyway, a great site – click here on the image and have a play (you can do stuff with data too, though I’ve not had a go with that yet…)




I played with the data stuff too, it’s cool.  Here’s a chart on the virality of Pizza Express email vouchers for instance…