XBox: yet another reason not to invite friends round

A news story on Techcrunch tells us that Netflix, the online movie & TV show subscription service, is soon coming to XBox, meaning that Netflix subscribers can access all the content they buy through their console.

But the most important part is that it’s not a solo experience; using the Live Party feature, you’ll be able to watch the content with a group of up to 8 friends, wherever they are, using their XBox too. 

It’ll be interesting to see how the sociability angle works whilst people are watching (forum-style comments underneath? your friends voices talking over the show?). 

But one thing for sure is that the potential functionality of watching content ‘together’ whilst physically separate is going to be far greater than anything that standard TV platforms can produce.

The whole story’s here.


Steve Ballmer talking, err, balls…

…at least, about his view on the future of advertising/content/media, all wrapped up in a nice little analogy about watching golf…

“It’s going to be harder and harder to tease apart what’s communications and what’s media because if I say I am watching a golf match and at the same time I see Tiger Woods’ golf ball I take my clicker, it points at it, it figures out that it is a Nike Elite, it says ‘Do you want to order a dozen balls for you and your friends?’. Advertising, commerce, community and content all kind of blend.”

See the video from the Washington Post here:

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Noisy, innit?

A recent post here on Seth Godin’s site suggested that the background ‘static’ of the internet is interupting the ‘message’ of the radio programme you want to here… there’s just so much STUFF that it becomes harder to get a crystal clear signal of the good stuff you would like.

We’ve harped on about media fragmentation for years now, and how you really have to create ‘standout’ to get noticed… you had to create things that people wanted to see, play with, engage in.

But I wonder if even within the ‘standout’ communications things are getting too noisy.  There are so many brands now falling over themselves for you to engage with this, befriend them on that, vote for them on the other, that something akin to the paradox of choice may well start to kick in… faced with too many decisions, the consumer chooses none.

Imagine what the world will be like in five years time, when every brand has a social media function, blogging dept., content channel… it’s going to be deafening.

What people will need is editors.  How can your brand be an editor?