#digitalbritain: I hope we get an orientation day

The ‘Digital Britain’ report is released today.  It’s Lord Carter’s ‘months in the making’ report on, well, everything digital and how it affects the UK economy, it’s people, governance etc etc.  You can read all about it here at the Guardian.

I’m off to read it now for an hour or so. 

Before I form any real thoughts on it though, the whole affair reminds me a lot of this Mitchell & Webb sketch.  I just hope we all get an orientation day…

Just try replacing the word ‘bronze’ with the word ‘digital’…

“will the digital still need tying to sticks?”

“oh yes.”



Steve Ballmer talking, err, balls…

…at least, about his view on the future of advertising/content/media, all wrapped up in a nice little analogy about watching golf…

“It’s going to be harder and harder to tease apart what’s communications and what’s media because if I say I am watching a golf match and at the same time I see Tiger Woods’ golf ball I take my clicker, it points at it, it figures out that it is a Nike Elite, it says ‘Do you want to order a dozen balls for you and your friends?’. Advertising, commerce, community and content all kind of blend.”

See the video from the Washington Post here:

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