Strategic Design with Systemic Sensibilities
Lists; I like lists. I don’t have a list of favourite all time lists, but if I did, then this list of “100 Simple Ways to be More Creative on the Job” would probably be in there…
Some entries are really smart, some are a bit daft… but that’s personal taste I guess.
How many of these do you do regularly?
]]>Now, take a look at the poster below for Current TV from the underground at <st1:street w:st=”on”><st1:address w:st=”on”></st1:address></st1:street>Old Street…
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Looks fine at first glance, images of stories that Current TV obviously has playing, and pictures of the people who produced the films beside them. Grand, nice.
But if you’re there, and keep looking, you notice something amiss… I’ve highlighted it here in ‘lightsabre red’…
They’ve painted over some of the poster with black paint, it would seem. Some of the programs they had on the poster are no longer relevant however many days later.
‘Not so Current TV’… or something equally pithy. But a serious point to make – if you put communications out there that you can’t change, you’d better make sure that they’ll still be true a few weeks later…
]]>Yes, OK, so ‘Feeding the Puppy’ isn’t a guide for how best to approach the nutritional requirements of your young canine friend. Sorry, dog lovers.
What ‘feeding the puppy’ refers to is this; imagine your creativity, which lives inside you, is a puppy. In order to take proper care of said puppy, it needs things like exercise, food, love, and the odd bone to chew on.
Except that given this puppy is your creativity, it doesn’t need walks in the country and Pedigree Chum so much as it needs regular creative exercise, and feeding with new ideas and thoughts. It’s a philosophy we use where I work, here at PHD in London.
This brings us to the purpose of this blog; to help feed the creativity of people here at PHD with interesting, different, unusual or just fun stuff.
If you’re from PHD and reading this, hello, I hope this helps. If you’re not from PHD and reading this, hello, I hope this helps you too, but let me apologise in advance for any in-jokes…
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