Tag: Artefact Cards

  • Why Making Things People Want beats Making People Want Things – #adtech_london

    John V Willshire

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    My slides from the talk from earlier today at Ad:tech 2013 in London:     It links back to some of the questions raised in the written piece from a couple of weeks ago.  It’s nearly two years since I stumbled across the phrase as a galvanising idea for the work I do with clients…

  • Why I messed up the Artefact Tulipmania experiment…

    John V Willshire

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    This is a story about experiments, Artefact Cards, Plumpton Mornings, the 50/50 Good project, visibility and apologies. The thing with experiments is that they can, and do, go wrong.  The Artefact Tulipmania experiment was one such thing that has gone wrong, and badly so. I’ve fucked it up.  Sorry.  In short: i) Nature conspired against…

  • A Factory Visit, and the Future of Print

    John V Willshire

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    This week, I visited the Axminster Printing Co. with Tim Milne, to see where the Artefact Cards are made.  And to meet Keith Rockett, who runs the business, and whom I’ve only ever spoken with on the phone. I took lots of photos, and then afterwards, Tim and I sat and had a chat about…

  • Stop Motion Animation, YEAH

    John V Willshire

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    Before Christmas, I mentioned a brilliant, leftfield project I started working on with Andy Hunns at Clinic; part strategist, part illustrator, helping Clinic describe their process. Well, we’re done…. click here to go and watch the brilliant stop motion animation film Andy and the guys have just finished to share the process on the website:…

  • The Sketchnote Handbook by @rohdesign – a video review

    John V Willshire

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    (This is the first proper attempt at the second of this year’s three projects… all thoughts and ideas on how to do this sort of thing better are most welcome.) Here’s a wee video I filmed last night about The Sketchnote Handbook by Mike Rohde – I’ve found it really useful ad inspiration for how…

  • 2013 Projects: From Making to Media

    John V Willshire

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    Yes, I know.  It’s a bit slipshod to be writing a “2013 Projects” post when a 1/12th of the year has gone already.  But hey, you know, there’s been stuff on.  The good news is that I’ve started doing some of the things already, so I haven’t lost all that time. NB: If there’s a…

  • Winter Artefact Cards: Structure, Precision & Steel

    John V Willshire

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    To celebrate the launch of the Winter 2013 Artefact Cards, I thought I’d share the story of their development on here, in detail that is perhaps as long as these Winter evenings…   i – The Structure of Winter These are the hard yards, these cold January days. People return from the seemingly never-ending celebrations…

  • Lego Batman’s take on the Future of Advertising 2020.

    John V Willshire

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    Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising.  Given that it’s a celebration of different views from across academia, business, students and more, we thought there might be enough long reads already, so we’d do something… …well, a little different, using Artefact Cards.  And Lego…