Tag: Advertising

  • Why Making Things People Want beats Making People Want Things – #adtech_london

    John V Willshire

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    My slides from the talk from earlier today at Ad:tech 2013 in London:     It links back to some of the questions raised in the written piece from a couple of weeks ago.  It’s nearly two years since I stumbled across the phrase as a galvanising idea for the work I do with clients…

  • How Our Work Might Work – my talk from Silicon Beach

    John V Willshire

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    UPDATE That nice Dave Birss grabbed me before my talk, for a wee interview.  Though it would fit well here – covers basic ideas of the talks, making things, the new Artefact Boxes, and the Oxford Saïd Business School project… —————– A talk I gave at Silicon Beach 2013 in Bournemouth, about how the way…

  • Are Brands Fracking The Social Web? [ My talk from Squared ]

    John V Willshire

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    I’m not long out of giving a new talk this morning for the first time, at Squared in London to the bright young things who’re just starting out on a six week intensive learning experience.  It’s always a privilege to talk to the future leaders of an industry, and today was certainly no exception.  Find…

  • Lego Batman’s take on the Future of Advertising 2020.

    John V Willshire

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    Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising.  Given that it’s a celebration of different views from across academia, business, students and more, we thought there might be enough long reads already, so we’d do something… …well, a little different, using Artefact Cards.  And Lego…

  • I’ll have what @herdmeister’s having

    John V Willshire

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    This evening, I’m tearing through the latest book from Mark Earls (aka @herdmeister), “I’ll Have What She’s Having” (which he co-authored with Alex Bentley and Michael J O’Brien).   It’s fascinating, thought-provoking, and contains some really useful, practical structures around using data around a business to understand what sort of market you’re in; is it one…

  • The X Factor, Adverspectaculars, and lessons from Dr Seuss

    John V Willshire

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    It’s that season again… reality TV dominates the autumn schedule, as nights close in and people huddle round the warming glow of that screen in the corner.  And this year more than ever, the advertising world goes mad for the only reliable ‘Event TV’ spot left. (It’s worth bearing in mind that before the internet came…

  • George Lucas Sells Adidas, Volkswagen, PC World… and your childhood down the river

    John V Willshire

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    Oh George.  What are you doing.   Sure, the Adidas thing was exciting at first…    …but the ad was largely forgotten in the trail of Nike’s Write The Future, and the shoes were kinda rubbish in the end.       Yeuch.  Then there was the PC World thing.   God, really?   Look,…

  • The Planner's Book Of Things To Make

    John V Willshire

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  • Physical stuff. It matters. In Matter.

    John V Willshire

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  • Instant Google Instant Ad… and the time it takes to get things right

    John V Willshire

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  • The stupidity of the IPA Excellence Diploma

    John V Willshire

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  • Inception, MacGuffins, and ideas that spread

    John V Willshire

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