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Smithery

Innovation & Strategic Design

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Information is light, not liquid

We often describe information as a liquid; flowing through channels, held in containers. Yet it is not a homogenous liquid, a pool into which we plunge. Information is useful because of the differences we find in it. The separate particles and pixels of information come together to help us focus, gain new perspectives, or fire our imaginations.

We should think of information as light, not liquid.

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