We’ve been creating and refining this set of tools for ten years. We use them in our own work, but we also teach others to use them in a wide variety of settings, from world-class design schools to internal training sessions. Have a read of the descriptions, and contact us if you’d like to know more.



Reflection is a powerful tool, but an even more interesting metaphor. As we look back, what do we see coming the other way? How does it change us? How do we act as a result?

At the beginning of 2020, I was invited to pull together a talk on 15 years worth of thinking. No doubt I went through very similar thoughts as anyone else would when set such a challenge. What do I think now? What did I think then? Which mistakes in thinking am I happy to have made? How do my ideas and beliefs look in the cold light of day? If there is a persistent vision in all of this, what is it? 

The last question in particular brought sharp clarity. Every model of thinking I’ve created is related to information in its various forms, from the stark and mechanical, to the rich and semantic. 

Whether it was how people created new ideas, shared them, worked out how to get there, or communicated them to the world, the North Star I’ve been following is understanding the effects of technology on how we create, share and recombine information, and then designing strategies and interventions to take best advantage of that information.

With this new perspective, I suddenly saw a spectrum of possibilities in how to make my work applicable in many more ways. I’ve spent this year so far reading, researching, and writing, focussing on a set of ten tools that can transform how people, organisations and societies start to work with the forces of the age, rather than fight against them.

I call this project TENETS; the ideas to hold in mind, a series of lenses through which to see the world.

Over the coming weeks and months, I’ll be sharing essays, examples, perspectives and more here in this central resource; more permanent than blogging, more emergent than a book.

To begin with, I’ll start with a simple illustration of each concept, and soon each will open up into a page and collection in its own right.

If you have a more pressing urgency to discuss one in particular, and may have a use case to test it against, please contact me here.

John V Willshire, 29.09.20

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