Category: innovation

The recap

You’ve likely read the first post, introducing the context for this tool, the Community Power Compass, and how it pulls three key freedoms and controls from The Dawn of Everything by David Graeber & David Wengrow. The post then, is the practical session; how might you use each of these segments to consider the sort of community you’re looking at, joining, leaving or forming.

1. Freedom to Disobey

When you’re part of a community, how easy is it for you to dissent, disagree, argue a case in a way in which it is properly heard? And afterwards, what you feel is the right thing to do anyway?

Graeber & Wengrow refer to this as ‘the freedom to disobey arbitrary commands‘, where no central authority has the power to make people comply with their will. Instead, you have to try and persuade people.

The emphasis is on examining how rich, diverse debate can be a very valuable part of the decision-making process for societies. If you raise a different perspective from the common one presented, you would hope not to be dismissed out of hand, ignored or ostracised. Instead, your perspective adds to a collective understanding.

The conversation to understand different views makes for a more powerful community. The conversation is more dialogic than dialectic – something I touched on in The Dialogic Brand work back in 2013 or so, examining where brands could evolve from being centralised and one-dimensional into being a decentralised total of many ideas.

It makes me intrigued by the rhetoric in the communities around Web3 and Crypto. If an arbitrary command is from a distributed source of power, can you still ignore it? For instance, HODL has evolved to being a communal rallying call for everyone with a given investment in a cryptocurrency (originally Bitcoin) to not sell. No matter what. Not easy today (Wednesday 15th June, as I write), and not even possible for all. And yet, I think, fairly easy to disobey… who will ever know?

The Freedom to Disobey becomes important (and complex) in realms where there are different, new ways of encoding agreement. If you don’t have that freedom, you can be increasingly part of something you’re no longer comfortable with.

Starter Questions: When I speak, am I being heard? How many different voices and viewpoints are properly recognised? What formal or informal processes are there around conversations? Where do we discuss and debate? How do we decide? How do we change our minds?

2. Freedom of Movement

Do you remember the first time you left Facebook? I actually managed to leave Facebook the month after starting Smithery, but I’ve been particularly unsuccessful in leaving other services (notably Twitter). But the lock-in of the Web 2.0 business model has always been plain to see, and keenly felt for all.

In exchange for the free service, we’ll take your data, activity, connections and graph, and make money that way. It’s meant that Web 2.0 companies have spent a lot of their time, money and energy on keeping people locked in to their services, buying others that threaten them, and generally closing down connectivity between services. It may have been your data once upon a time, but it’s locked up in a system you can’t see.

The next generation of social networks, then, are seemingly driven in part by a desire to undo this Faustian pact. This is manifesting in different ways, of course. Early examples in this Bloomberg article from last month talk of building new social networks that are decentralised and run by their members.

When you dig into it, the detail around the how is scant (for the moment). But the intention is there; imagine your social profile was yours, to move between sites and services, encounters and interactions, as you wished.

As with all Web3 things, it’s really good to ask ‘but why does that need to be on a blockchain‘ at all times. It raises interesting (and challenging) questions across social, moral and technological boundaries. Emerging initiatives like Jack Dorsey’s Web5 (more here & here) are asking those questions in different ways, and protecting more of the freedoms that Graeber & Wengrow might recognise (e.g. that initiative is open-source).

The direction feels in keeping with the idea of the Freedom to Move. Not just to ability to leave your home and surroundings, but to be able to join another just as easily. It allows people and communities to grow and evolve over time, not be trapped in a specific location because of the needs of the powerful at the centre.

Starter Questions: What constitutes my presence here? How do I sign up? What do I sign away? What do I bring or create? How much is already mine? Of that stuff, what can I leave with? Where can I go afterwards? Does this space work like other spaces?

3. Freedom to Reorganise

The third of the freedoms is really interesting; “the freedom to imagine, then practically enact, different forms of social existence” as Wengrow referred to it in a recent interview in the Real Review.

It’s also the case that the third freedom is dependent somewhat on the first two; you should have the ability to leave (en masse as an ultimate threat, of course) if you’re prevented from being able to firstly reimagine the community you’re in, and then enact that new idea to change the balance of power.

In The Dawn of Everything, the freedom to reorganise social relations covered in a wide variety of examples, from rotating leaderships to seasonal power shifts and so on. The context of the environments play a large part in how people best decide to organise themselves in certain circumstances. the ability to change how the systems works, together, allows that to happen.

There’s a fair case that this is what a good number of people in the Web3 space would say they are trying to do; reimagine the way the internet works, and ‘corrects the mistakes’ of previous generations.

The stated goals behind a lot of projects are to reimagine and enact different ways of… well everything from land ownership to brewing.

It seems a lot of DAOs (“member-owned communities without centralized leadership”) start off with a broad, expansive purpose, open debate and exploration of ideas in an online space (e.g. a Discord server). But then the end goal is to get to a state where there is action enacted by code, determined by voting using governance tokens, shares or other mechanic. (There’s a good HBR piece on some of the ins and outs of what DAOs can and can’t do).

I tend to struggle with this concept a bit. There’s a trade-off between to ability to discuss and debate together, and then enshrining decisions in code so that the entity keeps doing that thing unless enough people vote for it to stop.

Sure, it’s efficient, and doesn’t require as much organisation as traditional communities. But what happens if enough people don’t turn up to vote? Or a small cadre of people make sure they vote in an organised fashion? Or the DAO converts all the matter in the universe into paperclips when left to its own devices?

Starter Questions: Who decided how this works? Were they always involved? Are their intentions consistent? How’s it going so far?Are we getting what we signed up for? What would make it better? Can we redesign and remake it? What happens if we do?

4. Control by Influence

In Graeber & Wengrow’s work, they define this as “control through individual charisma“, and describe it as usually the most ephemeral of social controls. After the sovereignty of a state is set up (control through violence), and the bureaucracy (control through information) means it is embedded in the everyday existence of all citizens, to door is open for this personal charisma; in short, the democratic process which asks ‘who should we trust with this apparatus?’.

Here though, I’m making a direct link from that ‘personal charisma’ to a more prevalent word used in today’s online communities; Influence. Of course, being ‘an influencer’ was riding high for a while as a very desirable career path for kids, but more recent stories of influencer burnout may temper that a little. More broadly though, I wonder if there are different types of influence we can look at here.

Firstly, influence through expertise; the people creating a new way of doing things (obvious example: Vitalik Buterin), who are arguably afford sovereign status in the worlds they inhabit; they are allowed to break the rules they set, as they transform the system around them striving for new goals. I think there are likely to be identifiable pioneers in all emergent communities like this: who do these ideas start with? Then there’s influence through money; those who’re accelerating new communities through funding in exchange for equity, tokens, and so on. Hello there, VC land. Then (finally for now) there’s influence through celebrity….

What better way to bring the masses flocking than bringing in the movie, sports and music stars to front your idea?

This celebrity angle in particular raises a good set of questions that I think can be used for the whole ‘control of influence’ area. It is just as legitimate to ask ‘what does this person know?’ of Michael Owen as it is a VC investor or a crypto-engineer.

Starter Questions: Who is using their influence here? How much do they know? What interests do they have? What’s their track record? Are they an active part of this community? What’s their vision for this community? How realistic is it?

5. Control of Information

The Dawn of Everything has a wide range of examples of civilisations where, at some point or another, the control of sophisticated ways of tabulating and storing information becomes a major force in their development. They run from high priests and their arcane, complex rituals which are vital to this year’s crop, through the scribes and artists encoding information for future records, to the tax-collectors seeking the tribute owed from surrounding lords. Control through bureaucratic means is very much conditional about who knows what, when, and where.

We know something about this you don’t. “What do you mean, you don’t know ‘Go Johnny Go Go Go Go’..?“

Perhaps the aforementioned Discord server culture surrounding Web3 is a great modern example of what we might consider control through information. If you want to learn more, you must join the server in the first place; read threads and follow previous discussions, start to get a feel for the main folk involved. Information can be controlled through access to spaces, channels, DMs, and so on.

Then you need to acclimatise to certain forms and phrases in the language which (similar to academic work) are used to display knowledge in a space, rather than to aid simplicity for the receiver. Information can be controlled through obfuscation, though, and you need to understand what you don’t understand, and why that might be.

And information is controlled by being part of the right crowd. If you to get a detailed sense of how (VCs in particular) are advancing their interests through insider knowledge, I’d recommend reading The Pivot to Web3 Is Going to Get People Hurt in Vice recently.

But simply speaking, if you know an event (e.g. a particular NFT drop) is happening before everyone else, you’re in a pretty good place.

Unless, of course, you do it in a way that gets you an insider trading charge for your trouble.

(NB Given the nature of blockchains, which mean any financial trades are visible forever, and that it appears nearly impossible to delete all your past messages and presence from a Discord server, it might mean there’s a *lot* of potential evidence lying around for prosecutors to pick through some point in the future…)

At heart of this control, you have to recognise that information can serve as the fuel for the belonging people feel when part of a community. By being a part of the collective, and accessing that information, you feel your participation is valuable to you, and valued by others.

But it has to be true for the whole community if it is real, and so the follow questions might help you decide that.

Starter Questions: Are we all party to the same information? Who knows what, and when? Is there an advantage in getting information early? Is there a cost for people being late to the party? Can we reduce any asymmetries of information?

6. Control of System

Finally, I’ve taken Graeber & Wengrow’s Domination through Control of Violence, which refers most of all sovereignty, the power to set the laws of the land (and in certain cases to be above them), and directed it into specific sense of who controls the system.

The two share, at their heart, some notion of property; what here is mine? What are my claims to access and control of what is mine, within a given territory, and what are my legal rights to keep others away from it? And if we all agree on this common understanding, who polices legal understanding for the whole community that this is mine, and I can do whatever is necessary to get you off it?

Some of this manifests itself in strange ways. There’s a strange strain of libertarianism underpinning a lot of the space, it would seem, where the same communities who’re keen to make a clean break from centralised state control when it comes to money, would quote like the help of the law in getting back their stolen NFTs.

But ignoring that ‘state within state’ angle for now, just understanding more about the ‘rules’ as set out and policed within a community becomes importantly whenever you’re joining one.

I touched before on the nature of DAOs, and that central idea of writing into code the way the organisation will work for all its members. The phrase ‘code is law‘ is attributed to Lawrence Lessig’s late-nineties work, and this Forbes piece from John Quinn draws out some key lessons for today. The main thrust for me is this:

“…other than in the simplest of contracts, code cannot necessarily account for every eventuality. Drawdowns on letters of credit, for example, which are supposed to be automatic on presentation, are occasionally enjoined for nonperformance, fraud or on other grounds. It is impossible to anticipate, let alone reduce to code, all scenarios that might unfold. Contracts would have to be hundreds or thousands of pages long to address the nuances of every possible scenario.” – John Quinn, Forbes

Using code to govern organisations internally seems wrought with similar problems; even in the simplest communities, with the most straightforward of aims, how would you enshrine a bit of code that ‘addresses every possible scenario‘?

It feels like, as people wrestle with this very tricky problem, online communities reply on good ol’ fashioned carbon-based bipedal regulators to manage the system. And so having sets of questions to ask about who holds these powers, and what they might use them for, becomes more vital.

An example from this week; crypto-lender Celsius froze withdrawals and transfers in order to “stabilise liquidity“. There’s a metaphorical big red switch they can throw to shut people out of their accounts. And yet… in the statement below, they claim they’re doing this in the interests of ‘their community’.

Now yes, this is more like a bank run than it is anything else, despite the use of the C word (and perhaps ‘investors’ or ‘customers’ is what they really mean). But it gives us a sense of what to look for; who has their hands on the metaphorical big red buttons, and what does it allow them to do?

Starter Questions: Who has admin rights? What do those rights enable them to do? What is the code of conduct? Who wrote it? When was it last updated? What happens if people break it? Who would people appeal to? What legal rights do I have?

What’s next then?

Well, this project started as a scrappy blog post over a week ago, but it’s much better for it. I’m going to test the tool when it comes to looking at various types of community over the summer, and perhaps think of three additional lenses to put over the top, if I was an individual or an organisation:

At what point is this not a community I’d want to be part of?

At what point is this not a community I’d want to create?

At what point is this not really a community at all?

I hope others out there might find some use for it too. If you use it for anything, let me know how you get on, either discreetly or publicly.

The prologue

This started as a quick blog post a week ago, simply collecting together some field notes and some emergent ideas on how to cast a critical view across the Web3 space. Through the process of writing it up, it has has evolved into a potentially useful thing which I’ve called the Community Power Compass for now.

It’s a tool for thinking about particular communities by considering different power dynamics, informed by Graeber & Wengrow’s The Dawn of Everything: A New History of Humanity which I’ve been reading lately.

Rather than just deciding that all communities of a type are the same, maybe tools like this can give people a better nuanced approach when thinking about whether to join new communities, leave ones they are part of, or just observe them from the outside.

What makes communities very different underneath, even if they appear very similar on the surface? And how might having a more nuanced way of describing these differences help people and organisations join, find or create better communities?

This first post below is the context; what’s the background I’ve been working through.

The second post, here, is the practical one – if you’ve read the below and just want to get straight to that again.

May you live in interesting times

This started as an exploration I first mentioned on Twitter a while back. I was thinking about different ways of expressing what this ‘next generation’ of the web might be by looking at what people imply they want, not just what a certain kind of technology can provide. MTPW > MPTW, etc etc.

To set out my current position; I am yet to be convinced that the monotonous ‘put X on a blockchain‘ refrain of Web3™ is a good idea, but then neither am I convinced that this simplification captures the detail of what every community in the space is proposing.

There are of course plenty of sources you can read or watch on the the dangers and delusions of the space. You could easily spend your days becoming a full-time prophet of doom, and their are more and more folk out there. Indeed, part of the (subsequently useful) delay in publishing this blog post has been the endless source of new articles and examples which appear on a delay basis. Oh, and the latest cryptocurrency crash.

Disclosure time: I have never owned any cryptocurrency, bought tokens to be part of a DAO, or anything similar. Yet I’ve been fascinated by it all for a long time, since watching Dave Birch’s talk at Playful back in 2014.

Why? Firstly, the Web3 space seems inexorably, willingly, deliberately linked with blockchains and cryptocurrencies. It is the ‘financialisation of everything‘, and suddenly all relationships are seen through an economic lens.

Given that’s what I studied back at university – and I would argue continues to furnish me with tools and methods for thinking with – the draw of this space is compelling.

Often though, the stories of Web3 always seems to me be the economic equivalent of someone explaining that gravity works sideways rather than downwards.

That may be because it’s so fundamentally revolutionary that it changes the way everyone thinks about everything for ever. But equally, it may be because everything is not what it seems at all, and what my gut is telling me on a lot of occasions is right. Either which way, I enjoy the challenge of having to think differently about it.

Secondly, it increasingly appears that there are a lot of people are getting caught up in the excitement who can’t afford to be; things I’ve heard anecdotally, being in forums where it’s brought up, reading coverage online, and so on.

The space feels highly predatory as a result, reminiscent of the famous Hunter S. Thompson quote on the TV business. I don’t enjoy watching bad actors take good people for a ride, or complacent actors leading others up the garden path. I clearly do like mixing metaphors, however.

As always though, the people are the interesting bit. There’s lots to learn here about how people feel, what they think, and what they do, whether as individuals or as part of communities.

Generations of the Web

‘Community’ is (once again) the concept du jour for thinking about generations of the web. I wrote a thesis on communities way back when, of course, when the promise of building open, accessible, interoperable communities online still seemed a genuine possibility. Layer the communities onto the economic aspects, and you therefore have catnip for me.

Why are people willing to (once again) entertain a community-based generation of the web? When they look at the web works today, what is letting them down? Where do they see the potential of fixing it this time around? What will stop the same thing happening again? What are they prepared to do about it?

(NB I am assuming that there are more interesting things beyond ‘get-rich-quick‘ or ‘we’re all going to make it‘ going on, because I do try to be optimistic about people generally.)

In reading and researching, it clearly appears there are things that people want which are deeper than financial gain. Nods to the distribution of power, notions of ownership, the dynamics of healthy online communities, and so on.

Much of it is then wrapped up in the philosophy of ‘decentralisation‘, as a rejecting of the centralisation of Web 2.0. “Decentralise, and all will be well.“

I sketched out the below set of quadrants (going back to the Cross-Quadrant Working Group work for inspiration), thinking about centralisation of generations of the web. What do generations of the web present as to the world, and what are they actually?

For many, ‘Web 1’ would have felt centralised, accessed through The Information Superhighway for example (note the definitive article), via whoever your first internet service provider was. Yet in reality, it was decentralised in the delivery, these services simply curating links to pages and resources built and curated by a wide variety of different people and organisations.

Then ‘Web 2.0’ appears, with Facebook, Twitter, MySpace, BeBo, and all the other also-rans. They offer broader access for people to create and share things on the web, but at the cost of… well personal data just for starters (“You Are The Product” etc). From a Read only web, to a Read/Write web… as long as you used the in-house facilities, as it were.

As well as presenting as a centralised world, it really is centralised, and all the power lies at the centre. You can understand why people want to rebel.

Web3 or Web Free?

Now, there’s a notion inside Web3 that declares instead of just Read/Write, this version of the web should be Read/Write/Own. All of your contributions to any platform should be (in some way) owned by you, and even offer you a return (e.g. rewards, a share of revenue, etc). And you can take all of your valuable assets with you from place-to-place, and therefore power is redistributed amongst a broader community of use.

To me though (and I’ll explain more below), it feels like this becomes a way to present an environment as being decentralised, whilst actually what it is doing is making the centralisation more opaque.

Originally I started thinking of this quadrant as The Whaling Grounds, where actors who have a disproportionate interest in a particular thing can make sweeping decisions under the surface of a notionally decentralised world.

Currently, I wonder tying the Web3 world to blockchain and crypto is what fundamentally centralises it, rather than decentralises it. Maybe there’s also a system in the middle, it’s just a matter of trying to find one in which the Whales can’t hide their actions.

Meanwhile, other things which appear more like decentralisation are appearing here and there. For example, there’s the Fediverse, “an ensemble of federated (i.e. interconnected) servers that are used for web publishing (i.e. social networking, microblogging, blogging, or websites) and file hosting, but which, while independently hosted, can communicate with each other.” You run your own version of a platform, host a server, yet still have it connect to others which are operating off the same open principles. You could almost argue it’s an alternative reality Web 2.0 – what we could have had – and there’s some efforts to get there from here.

There are also other aspects of merging trends – no-code platforms and services might be a good example – where there’s more of a direction towards Read/Write/Publish than Read/Write/Own. How do you give people ownership of their own platforms rather than their own content? And make sure that these platforms work together?

From this perspective, you can see how decentralisation has to come hand-in-hand with interoperability. This is the hardest thing to achieve for Web3, as it fights against the financial imperatives of things like VC money fuelling current growth.

As a result, I started wondering about how you might tell whether a community which presents itself as decentralised is actually decentralised. And then, as you do, started a book on ancient civilisations, and some things started falling into place.

The Dawn of… Something

David Graeber & David Wengrow’s The Dawn of Everything: A New History of Humanity is over five hundred pages of anthropology meets archaeology. It explores how a lot of experts over the years have taken for granted that there can only be one natural progression for humans in terms of society, governance and so on. Yet the evidence, as you might expect, points to there being many different systems and social relations tried over time across the world.

Whilst the book is dense and full of lengthy examples, it also contains some basic principles which are really useful to apply in other places you might be thinking about groups of people. Like, for instance, online communities.

First of all, there are the Freedoms which people value, and help them create robust societies; the Freedom to Move Away, the Freedom to Disobey, and the Freedom to Reimagine Society.

Then there are the three elementary forms of Domination which those in positions of power will call on to keep that power; Domination through Control of Violence, Domination through Control of Information, and Domination through Personal Charisma.

These are about two sides of power; freedom and control. Given the underlying philosophies of decentralisation and interoperability within the Web3 space, they feel useful ways to understand some of the complex human dynamics at play.

As an initial experiment, I wrote out a brief passage under each broad area, and started playing with titles a bit to make them more relevant to my uses. Then I started to hone a set of questions under each title to use as an ongoing interrogation device when orientating around new communities, initiatives and more. That’s all below.

Then, having mulled it over a bit more, I turned it into a fleshed out tool, thinking about how those freedoms and controls might play off against each other. It’s not perfect yet, but seems potentially useful.

In Part 2 here, I’ll dig into each segment, and describe how I hope to use it.