This feels strange… I’m doing a talk, live, in person, to people. I vaguely remember people – legs, arms, faces, right? Wave their arms around when talking. Those folks.
It’s at Watch Me Think in London, on 13th October. There are a host of brilliant speakers I’m really looking forward to hearing. And it seems strange just to be typing these thoughts and thinking these words.
But please do come along – all profits are being donated to Commercial Break, who make job opportunities in the creative industries for young, working class talent.
What am I talking about?
Well, notionally, the below… I’m sure that’ll evolve as it gets closer.
The language we use to describe our work is more important than we might think. Whether we realise it or not, it forms and shapes our actions. Often, we use metaphors that suggest of information is liquid. Let’s have a brainstorm. We’re drowning in the detail. It’s backed up in the cloud. Data is the new oil…
This means we’re often concerning ourselves with the containers in which it’s held, and the channels through which it flows, not about what information actually is at the moments where it is most useful.
We also, less often, refer to information as light, not liquid. Let’s pause for reflection. It was a glaring omission. Is this in scope? This is pure speculation. It suggests that information is fleeting, hard to perceive, and transitory, rather than solid, permanent and additive. And that might lead to some interesting principles for action…