How can we do less? How can we have one client instead of ten? Work with five colleagues indeed of five hundred. Find customers who only want to buy once?
How can we have one car instead of two? Three bedrooms instead of five? Buy two, leave the third where it is?
How can we do this in a day and not a week? Write one sentence, say ten words, make one thing once?
How do we create the most value from doing the least we can?
More is less, more or less.