We’re sitting in a lovely Cornish beach cafe. Our kids are playing with another boy, of similar age, and they’re ducking and diving around the tables, sprawling out where they get the chance on the decking.
The boy points to the logo on our daughters sandals, and calls to his mother.
“Mum, there’s a picture on her shoes. What is it?”
“That’s what brand they are” his mother replies.
“What’s a brand?” he asks.
His mother thinks for a moment. How to tell a child what a brand is…
“It’s a make” she says. “It’s what make they are. It tells you who made them, and how, and where. A brand is a make”.
I quickly and quietly capture this on a card, for future pondering. The children play on.