Copycat Camera Communities

I was out and about at Borough Market last week, spending an hour people-watching after one meeting and before another. Amongst the things I saw was a lot of photographers hanging around outside Monmouth Coffee. All with one thing in common…

They all had Leicas. They were there on a meetup with The Leica Meet, a series of regular meetups that’s nothing officially to do with the brand, but run by the Leica owners themselves. The sort of thing that the internet has made a lot easier to think about doing over the last couple of decades. “Come and meet other people like you”.

It made me think of the illustrations I’ve done recently for Mark Earls’ new book, Copy Copy Copy, as amongst other things, he talked about how the camera market works in terms of visibility:

Luckily for me, I got to work on the book and read it early – it’s a phenomenally useful toolbox of a book, and I’m honoured to have played a wee part. Go and get it here, folks.

Everyone else is, because that’s HOW COPYING WORKS….

…ha, yes, sorry, couldn’t resist.

• Category: marketing