OK, enough thinking, a change of pace, a real thing.
A very recent story, from today as it happens.
(See, I told you this was broadcast live…)
I spent some time with a client whom Mr Mark Earls and I have been working with over the last five weeks. We’re getting to the culmination of the project. They’re a start-up who’re growing out of being a start-up. A grow-up. They’ve lovely people, doing great things for people who need it, which makes working with them even better than it might be ordinarily.
We’re helping them investigate, describe, refine, articulate and act on what a ‘brand’ might be for companies like this nowadays. It’s not about pyramids, onions, all that misleading, daft malarkey. It’s about a brand being a tone of action, not a tone of voice. All of the things you do, and all of the things your customers do, they all help define this weird, amorphous thing we call brand nowadays. Brand is the sum total of all action, not just the parts we choose it to be.
Whilst we’re doing this brand work, coincidentally they’re moving office.
They’re not moving office because of the brand work, because of the vision of who they are that we’ve helped them discover within themselves. It was just that they were growing out of the old space, and needed a new space to occupy. As natural a shift as a hermit crab looking for its next home.
All of the things they’re talking about, all of the things they’re doing as part of the brand ‘who we are’… how to better at communicating, be more helpful, make things more visible for others… it’s as much a function of the space they occupy as it is the behaviours they try to instill in themselves and others.
People and Space. It all seems so intertwined, no more so than today. Sitting in that room listening to their founder, their leader, create the platform that invites them to rush and swell into that building, those rooms, those corridors; to fill the space with that company they will become.
Never has the whole PEOPLE x SPACE idea felt more poignant and potent than today. This might just matter.