It’s time to finish the essay I’m writing for the next Creative Social Book, which I’m thrilled to be a part of. It’s a two-and-a-half-year perspective on the phrase that has come to define Smithery’s purpose: Make Things People Want > Make People Want Things. I’m trying to make it a useful elongated version of the idea behind the phrase, pulling out each of those four words, identifying what they should mean in order to step beyond exploiting existing demand, and creating new demand.
You’ll have to wait until the book’s out to read it, of course, but it’s sparking all sorts of others ideas which will end up here in the usual tentative, exploratory form. Right, I’m clearly blogging instead of writing. Back to it. This view will help with the inspiration, no doubt.