How To Knock Off A Saddleback Leather Bag

Genius (via Mr Sparke) – from Dave at Saddleback Leather, who’s concerned that folk are knocking off his bags.  So he’s made a twelve minute instructional video on how they should do it well…

This is slap bang in th emiddle of the fragmentation principle I talk about in the Fracking The Social Web stuff, of course; make everything you do with the infinte canvas of the internet in mind.