“To survive, they themselves will have to plot the obsolescence of what now produces their livelihood”
— Theodore Levitt in 1975
You’re Doing It Wrong…
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“To survive, they themselves will have to plot the obsolescence of what now produces their livelihood”
— Theodore Levitt in 1975
Comments
One response to “You’re Doing It Wrong…”
You know a brand’s in trouble when it starts to define itself by what it isn’t.