You’re Doing It Wrong…


“To survive, they themselves will have to plot the obsolescence of what now produces their livelihood”

— Theodore Levitt in 1975

One Reply to “You’re Doing It Wrong…”

  1. twitter_mikelaurie February 4, 2014 at 2:11 pm

    You know a brand’s in trouble when it starts to define itself by what it isn’t.

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