Why Making Things People Want beats Making People Want Things – #adtech_london

My slides from the talk from earlier today at Ad:tech 2013 in London:



It links back to some of the questions raised in the written piece from a couple of weeks ago.  It’s nearly two years since I stumbled across the phrase as a galvanising idea for the work I do with clients and agencies here at Smithery, so it’s been great to reinterrogate the notion slighty in the context of some other things.  As always, a smattering of economics and maker culture infuses it all.