Are Brands Fracking The Social Web? [ My talk from Squared ]

I’m not long out of giving a new talk this morning for the first time, at Squared in London to the bright young things who’re just starting out on a six week intensive learning experience.  It’s always a privilege to talk to the future leaders of an industry, and today was certainly no exception.  Find out more about Squared here.

I was nervous beforehand, given that so much of it was new thinking, and the rest was a different look at some older things I’ve written and talked about.  It seemed to go well though, and it started a good debate (which could have gone on longer, so I should try and shut up sooner next time perhaps).

More than ever, there’s a lot lost in just having slides here, rather than the full “sound & vision” experience.  But would love to know what you all think, as ever.

Thanks to Sarah & Jen for the invitation to talk, all the mystery folks who kept recommending me to them for a ‘talk on the social web’, and to Mark Earls for kindly giving it a quick sense check last night at some ungodly hour.

And finally, thanks to everyone who adds to the dialogic conversation around this stuff, by blogging, writing, sharing and chatting about it.  It makes putting the talks together so very interesting and enjoyable.

• Category: marketing, media, people, work
• Tag: Advertising, Brand, Marketing, Social, Social Media, Social Networks, social web