Lego Batman’s take on the Future of Advertising 2020.

Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising.  Given that it’s a celebration of different views from across academia, business, students and more, we thought there might be enough long reads already, so we’d do something…

…well, a little different, using Artefact Cards.  And Lego Batman.  Enjoy:

Developed for the Wharton Future of Advertising Program’s Advertising 2020 Project 2012-2013, wfoa.wharton.upenn.edu/ad2020.

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