Recommended Reading… new book from Yochai Benkler

I’m a huge fan of Yochai Benkler’s work… his previous book, The Wealth of Networks, greatly informed a lot of my preparatory thinking for The Communis Manifesto, and now I’ve just started his new book, The Penguin and the Leviathan…

Already the first few chapters make me think it’s a vital companion piece to Cognitive Surplus, plus it’s much easier going than Wealth of Networks too (which was probably more geared to an economics audience).

Anyway, here’s a link to the book (through the Amazon Associates program, a splendid example of cooperation in action):

The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest

• Category: economics, marketing, people