David Lynch and the Gold Blend couple

Well this scared the bejesus out of me…

…sorry, are you ok? Really, better now?

I share it not to give you bad dreams, but to make the point that it’s a perfect example of the weird world FMCGs can exist in now… Previously, there was no way to talk to that small intersection in the Venn between David Lynch fans and lovers of artisan, organic coffee.

But now there is.


I’d sure like to try that coffee. But in a well lit room surrounded by lots of people…