It’s been interesting to see how the FMCG marketing goliaths respond to the modern age… every week seems to bring a new example. This week, it’s P&G…
…they’re trying to step out from behind the raft of brands to make a statement of ‘this is who we are, a community, a group of people, and this is what we stand for…’
Whether it’ll be lost in big, corporate comms language and posturing we’ll just have to wait and see.
But it’s certainly a good idea for them to try and change their approach. And it’ll be interesting seeing the repercussions of it through other companies and the agencies who service them.