Brands are people, people are brands #168 – Vikings of Skate

I got to know Al a little through Brighton Likemind… an ex-ad creative, he’d left the system, and was working out what he wanted to do next.  

Likemind coffee mornings are full of ‘I’m gonna do this’ and ‘I might start that’.  And 90% of it never happens.

Al said last year “I’m going to start a T-Shirt brand”.

And here it is

Ladies, gentlemen, please welcome Vikings of Skate…


A very simple, human story behind it.  That’s Al, in the picture, decades ago.  Al’s story is the interesting part of the nascent brand.  Just maybe we’re looking at another Jack O’Neill story like the post from last week.  Just maybe.

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