Steve Ballmer hasn't read The Paradox of Choice…

John V Willshire on October 12, 2010

“The more options we have, the more information and effort we have to go into evaluating them, the more likely we are to be dissatisfied with the outcome.”

New Yorker review of ‘The Paradox of Choice’

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I know it’s called Windows Phone 7, Mr Ballmer, but you weren’t meant to take it so literally… how is one ever meant to to reach a decision…?

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