A quick ‘un…
We love all the digital malarkey. It’s ace, and new, and exciting, and so on and so forth.
As a result, we spend less time thinking about the physical stuff. And as Ed points out here, physical connections for brands & companies can be phenomenally powerful.
It’s what Matter was started to do, over two years ago now.
Here’s a photo of the first box I opened back then. There’s a whole pictorial review on flickr here.Anyway, Matter is coming back this November, when we put the Pocketgames in it. Woo!
Someone’s dropped out though, so Tim asked if there was anyone else that might want to put something wonderful in Matter to send to people.
I thought I’d post it here, in case anyone who reads it might have something.
But what to put in?
Charlie wrote a good critique of the first matterbox pointing out that…
“Most of the other bits were a bit weak… not really getting me that excited or stimulated.”
I think (and may be wrong) that the trick to getting something that works brilliantly in Matter is to create something physical inside the box that will make people want to do something social outside the box.
It’s not (I repeat, NOT) a sampling exercise.
It’s a box of actual social objects.
Email Tim, he’ll tell you more – email@example.com]]>