Instant Google Instant Ad… and the time it takes to get things right

This is wonderful… the guys at Whirled Creative have taken Google Instant and used it to create a video for the wonderful Tom Lehrer’s Elements song…

(Via Farisarium)

It was only launched, what, twenty four hours ago?  It’s amazing how quickly you can turn things around nowadays. 

And, in fact, how quickly you should.

When we we started on the Pocketgame project for Cadbury’s Spots V Stripes, we realised we could either spend ages getting something exactly spot on…

…or just do something to the best of our ability as quickly as we could.

We summed it up like this…