"A better brief for a post-digital world" – @garethk

I just had a wee flick through the below presentation, by Gareth Kay of Goodby, Silverstein & Partners.

It’s a brilliant encapsulation of what’s still wrong with a lot of the adland process, and some smart & simple expressions of how to start asking the right questions… or get clients to ask the right questions of us.

• Category: rivetings
• Tag: Advertising, Brand, Creativity, Future