"A better brief for a post-digital world" – @garethk

I just had a wee flick through the below presentation, by Gareth Kay of Goodby, Silverstein & Partners.

It’s a brilliant encapsulation of what’s still wrong with a lot of the adland process, and some smart & simple expressions of how to start asking the right questions… or get clients to ask the right questions of us.

 

Postdigitalbriefs2 – August 2010
View more presentations from Gareth Kay.

 

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