"Making communications products, not just communicating products"
Via the House of Yakob comes this brilliant 5 minute talk from Gareth Kay of Goodby, Silverstein & Partners… it’s excellent, please do watch it now…
The notion of ‘doing things for people’ rather than just ‘advertising at people’ has been something that smart people like Gareth have been saying, repeatedly, for a while… I picked up on an Ed Cotton post in Oct 08 and turned it into a little mantra for PHD…
…do things for people that are useful, educational, entertaining, connective… or ideally a combination of as many of them as you can…
