Do things. Don't advertise things.

Nicolas Roope from Poke on why it’s now better to make THINGS that it as to make ADVERTS for THINGS…

I’m especially fond of the notion that THINGS have gravity, and pull people towards them naturally.

Then of course it naturally falls into the ENTERTAIN, EDUCATE, USEFUL, CONNECT thing from before.

So yeah; DO THINGS FOR PEOPLE.

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• Category: rivetings
• Tag: Advertising, Brand, Communities, Creativity, Internet, Media, Online, Social Networks, Social Objects, Word of Mouth