COOL = Community, Open, Ownership, Local
David Cushman hass started running a ‘social business innovation’ competition every month over on his blog, you should really go on over and have a read of all the entries and vote…
The one I’m going to vote for though is this, as suggested by Neil Perkin: Local Motors
…rather than me talk about it, you should watch CEO John Rogers talk about it for a few minutes:
Watched it? Inspiring, huh?
I really like the Local Motors premise for making COOL cars…
…designed & developed by their Community…
…all out in the Open (they use Creative Commons licensing to develop open-source car design)…
…creating an Ownership experience that lets people really connect with their car…
…all delivered through Local microfactories that can connect to locally relevant to a community.
It’s exactly the sort of thing I referred to back in the Social Production presentation.
Sure, you can use social technologies to just change the marketing plan.
But the future for companies wanting to engage with people doesn’t lie in chattifying the brand and socialising the media plan…
…it’s in using social technologies to bring you together with your customers in everything that you do.
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