The good thing about flashmobs

If you’re a brand, the good thing about creating and filming flashmobs is that if they don’t work out, and look a bit embarassing, or ropey, or just not very exciting, then you probably haven’t spent that much money on them, and you don’t have to release the final footage. 

You could just lose it, burn it, erase it from hard drives and memories, and do something else…

Because what you wouldn’t do is press on and upload it to the internet anyway, would you?

Would you?

Oh, you would…