What's in the box?

Jen just sent me over two lovely examples of things you can do with ‘packaging’…

First of all, Nokia’s ‘Hackerbox’ that they sent out the review copies of the N900 in last month… a wonderful idea, the reviewers who got them had to crack a code to get into the box.

Secondly, via ideasarawesome, a great example from Mini of creating something extraordinary in place of the everyday…

Sometimes it’s not about the thing.  It’s about the thing the thing is in. ]]>

• Category: rivetings
• Tag: Advertising, Brand, Creativity, Innovation, Mobile, Random inspiration..., Social Objects