Ice Cube & The Battle of the Big Thinking…

I’m honoured/scared/excited to have been asked to speak in the innovation section of the APG / Campaign annual ‘Battle of Big Thinking’ event, which is on November 26th. 

That’s now less than a month away, so it’s time to start worrying about ideas…

 

…and I think I might have one (it occurred at 4am this morning as I was trying to persuade young James Willshire to sleep for a bit…). 

Not that I want to let the cat out of the bag, you understand. 

I just want to put a stake in the ground to try and form more solid thinking around it.  And if I do it in public here, maybe that’ll convince me to not leave it to the last minute…

So I’m not going to tell you what it’s going to be about.  Not just yet, anyway. 

But there’s a clue in this Nike video below…

(HT to Iain for sharing the video a while back)

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• Category: rivetings
• Tag: Innovation, Presentation, Random inspiration...