Patience is a necessity

Guest puppy feeder… Jason Spencer

Jason is Managing Director of PHD North in Manchester, and is nicely fostering the ‘Feeding The Puppy’ spirit there… he recently attended the ‘Science of Success’ seminar in Manchester featuring Malcolm Gladwell & Daniel Goleman, and has come away with four main thoughts inspired by what he heard there…

…’can I share them on Feeding The Puppy?’ asks Jason.  You certainly can, Mr Spencer…


4. Patience is a necessity

You can’t hurry success … but we want to see results by Thursday.

Much as John’s piece on Bonfires and Fireworks illustrates, success often takes time.

In Outliers, Gladwell’s latest book, he focuses on what makes people and groups of people successful. Time is a key element.

Not to mention hard work, luck, persistence, collaboration and failure along the way. Experimenting is key – if you only ever do what you’ve always done, you’ll ever get what you’ve always got.

Fleetwood Mac are a classic example of this – it took 11 albums before they made their very own classic Rumors, one of the top 10 selling records of all time, as Gladwell explained.


Too often nowadays, we don’t have time. Everything is moving faster and faster in every aspect of our lives. Patience is needed.

The recent case of football clubs being investigated and fined for poaching young players because it is quicker and easier than nurturing talent, is a case in point.


Chelsea, take heed. Is it any coincidence that Peter Kenyon is now leaving suddenly? Let me know what you think, but there is a certain irony in the speed of this too linked to this overall theme.

So maybe we are now at a key moment where the excesses and greed and impatience of recent times will enable us to take a more balanced, long term and patient view on where we go next.

Football clubs will have to nurture talent as well as buy it in.

Brands need to use media to create bonfires as well as fireworks.  Nurturing long term relationships not short term fixes is where brands are headed next.

Is this really possible or likely or just some kind of rose-tinted view of where we will end up in the next year or two?