Advertising Firework, Social Bonfire pt II

A couple of weeks ago I wrote this post on why if advertising was a firework, social media was a bonfire. 

A lot of people liked it (in PHD & beyond) and found it a really helpful way to think about, or explain to other people, the differences between the world of campaigning, mass media advertising, and the new social landscape.

So I’ve been improving it and have written this, so thought I’d share it here too…

Advertising Fireworks, Social Bonfires
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(Thanks to Simon, David, Beth, Chris, Dan, Mat & Vijay for chipping in with excellent thoughts)