OK, so my Lego posts are getting a little more numerous, but that’s probably because not only have they been doing marvellous things recently, but I’m now super-attuned to picking them up… I have an inbuilt Lego-radar it would seem.
Anyway, I found this post here by Scott Griffes on ‘Top 10 reasons why Lego is back in a big way’… he lists them as:
8- Aftermarket creations, such as the Lego Arms Dealer.
7- Lego Cinema, made popular on YouTube.
2- Edible Lego.
1- And ultimate proof that Lego is huge yet again: Lego Universe, the MMOG.
The entire world, it would seem, is going Lego mad. Especially when people are making the likes of these:
But thinking about the principle of Lego actually helps you think about creating communities.
Imagine all the things you have at your disposal as a client; videos, information, interviews, insider knowledge… anything inside the company that you suspect people outside the company might like to play with.
What you’ve got is a series of building blocks.
The fun part about Lego is putting the blocks together yourself, creating wondrous things from your imagination. It also means you care about it more.
I think the trick when trying to engage a community is to give them the blocks, not a finished model they’re not allowed to play with. Then ask them what other sort of blocks they’d like; what colour, shape etc.
Give a community the blocks, and they will build you a world. Give them a pre-constructed car, and they’ll play with it for a while before losing interest…