Puppies? Check. Community stuff? Check…

How could we not love this?  It features puppies, great community marketing principles, and a healthy ol’ dollop of analogy…

The guys over at Ant’s Eye View, specifically their new Principle Strategist Sean McDonald (who’s fresh from Dell, and was responsible for brilliant things like the Dell Idea Storm), have asked whether starting an online community project for your company is like owning a new puppy…

“Online Communities have the same potential as a new puppy. A lot of companies get excited and convince themselves that getting an online community will be  fun and flourish.

The company spends time and money on design, taxonomy, maybe even plan some valuable content. The team high fives each other on day of launch – life is good, now the company has a community online site. 

Now the real work begins…maintaining and growing the community requires daily care and feeding just like the puppy. You can expect to provide your community with some basic requirements…”

If you wanna find out what those basic requirements are, I think it’s only fair that you pop on over to Ant’s Eye View to find out…

Otherwise, hang here and look at the lil’ puppy.  Awwwwwww…

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• Category: rivetings
• Tag: Brand, Communities, Social Networks