Pedigree Chunks!

Welcome to Pedigree Chunks! The Friday afternoon update feeding you with fresh meaty morsels from the world of media, created and collated by the litter of new grads here at PHD. Every Friday we will be bringing you innovative, entertaining and pioneering creative work we have encountered during the week.

The Grads! X

Seattle-based Hollrr aims to help small companies launch new products by enabling consumers to help spread the word about the ones they think deserve to succeed — even rewarding them for recruiting new customers.

Fans of a particular product begin by joining its Tribe of Followers, or can be the first to suggest a new product for consideration. Hollrr’s team will then talk to the product’s owner to see if it’s interested in participating. Either way, once there’s a Tribe, fans can help promote the product by writing an endorsement, downloading a widget to their blog or Facebook page and sending a link to their friends via Twitter or email.

  • Pidgeon Advertising

Using electromagnetism, the birds are able to navigate the location of their targets, using new patented technology called BYRD, originally developed for use in the American military.

BYRD disrupts the pigeons natural geometrics and allows the GPS technology to steer it towards any mobile device.

  • Puma launches 10th anniversary motorsport website

Sports brand Puma has launched an ‘Access All Areas’ campaign in celebration of its 10th anniversary in motorsport.

Using its associations with BMW Sauber F1, ING Renault F1, Red Bull Racing, Scuderia Ferrari and Scuderia Toro Rosso within Formula One, and Ducati in Moto GP and SBKs, the brand launched as a central hub for news, opinions and experiences enabling fans to live the motorsport lifestyle first-hand.

  • The Lads

Coca-Cola this week launched its latest ad for Coke Zero with its most ‘laddish’ marketing campaign to date, with a strategy aimed at distancing Coke Zero from the brand’s other low-calorie variant, Diet Coke.

The campaign, entitled ‘The Impossible Made Possible’, broke across TV, cinema, outdoor and digital. It will run for six months. The activity will be supported through its consumer website Coke Zone, as well as a series of animated online films.

  • Something for the Weekend….