Amazon… innovation after innovation

Thanks to soundamus (which I talked about before here) I’m getting lots of nice upcoming release ideas in my RSS feed, based on things I’ve listened to and scrobbled on…

….if there’s something I think looks interesting, it takes me through to Amazon to buy it.


So, looking at the new Iron and Wine album today (19th May, double album, click here to see), I noticed this promise from Amazon:

Pre-order Price Guarantee: order now and if the price decreases between the time you place your order and the release date, you’ll be charged the lowest price…

Wow.  That’s great, such a simple promise to make, but it makes you trust them even more.  And of course, you’re now more likely to buy…

It’s yet another example of an Amazon innovation that keeps people loyal. 

So, going back to the function loyalty/brand loyalty question from before, am I loyal to the Amazon brand, or just simply to constant great innovations they keep coming up with?

(and yeah, I pre-ordered the CD…)