Pedigree Chunks!

Welcome to Pedigree Chunks! The Friday afternoon update feeding you with fresh meaty morsels from the world of media, created and collated by the litter of new grads here at PHD. Every Friday we will be bringing you innovative, entertaining and pioneering creative work we have encountered during the week.

The Grads! X

  • Facebook users don’t like the new design

So far, just over 5% of the nearly 800,000 respondents give it a thumbs up. The rest go the other way.

Users can also leave comments with their thoughts. Recent user comments include “Missing so many features I used to adore”, “Please change it back to the way it was,” and “I hate it and if it doesn’t change I will only check it once in awhile.”….<Sebastien Bardin>

  • However the new Facebook might be an added value for Brands….<Sebastien Bardin>


  • Twitter begins text ad trial

The micro-blogging service has launched a series of ads promoting its widgets and search functionality. Currently ads promote Twitter Search, a real-time search listing of what people are Tweeting about, and Twitter Widgets as ‘an easy way to show your tweets on another website’.

Currently in-house ads appear as a text box in the top right hand corner of on a user’s profile page. Twitter is expected to roll out the ad format to third-party advertisers.

  • When I Grow Up I Wanna Work in Advertising….


  • Things to do in London on Mother’s Day….