Pedigree Chunks!

Welcome to Pedigree Chunks! The Friday afternoon update feeding you with fresh meaty morsels from the world of media, created and collated by the litter of new grads here at PHD. Every Friday we will be bringing you innovative, entertaining and pioneering creative work we have encountered during the week.

The Grads! X

  • ART+COM created the most amazing kinetic sculpture for BMW in 2008

The kinetic sculpture creates an artistic visualisation through using 714 metal sphere, hanging from thin steel wires attached to individually-controlled stepper motors and covering six square meters. The programme then proceeds to animate a seven minute long mechatronic narrative. In the beginning, moving chaotically, then evolving to several competing forms that eventually resolve to the finished object….<Rachel Mattison>


  • Michael Jackson takes over ad break on ITV

ITV is running an epic three and a half minute ad to support sales of Michael Jackson’s shows at the O2 Arena, which will air at 9.30pm during ITV1’s Dancing On Ice this Sunday evening. It will showcase Jackson’s most famous songs, and Jackson is claiming to be the first music artist to take over an entire ad break. Jackson’s summer stint at the O2 begins on 8 July.



  • A Nice Viral from Smirnoff….<Matt Alderson>


  • ….and finally a couple of things for the Weekend

 – Fashion Weekend

London Fashion Weekend is the ultimate fashion event, taking place in the official London Fashion Week venue on the lawns of the Natural History Museum, South Kensington from the 4th to the 8th of March 2009.

– East Festival

East is a six-day festival that celebrates the uniquely rich creative mix of East London.
The festival features more than 300 events covering performance, art, history, fashion and design, film and food. East is curated by the Mayor of London and delivered in partnership with key cultural organisations across East London. It takes place across three main hubs including Central East (The City, Shoreditch, Hoxton, Whitechapel, Spitalfields), Hackney and Stratford.