Pedigree Chunks!

Welcome to Pedigree Chunks! The Friday afternoon update feeding you with fresh meaty morsels from the world of media, created and collated by the litter of new grads here at PHD. Every Friday we will be bringing you innovative, entertaining and pioneering creative work we have encountered during the week.

The Grads! X

  • Low Impact Advertsing….<Max Colson and Tom Parry>

Curb is one of the first agencies in the world to offer media solutions using solely natural earth elements. They have created a portfolio of unique eco-advertising services and a crack ‘green-team’ of creative experts, that provide brands with outstanding natural solutions which impact on their target consumer without impacting on the environment.

Kit Kats ‘Website About Nothing’, which succeeds in cutting though a crowded web of mini-, micro-, macrosites, webinars, blogs, etc. It’s nice to see a product perfectly position themselves with a website where nothing happens. It is very simple but very nice and in line with the KitKat brand message.

Crisis took advantage of the freezing conditions with a short ad campaign to drive home the message that rough sleeping is not acceptable in the UK in the 21st century. Donations from the campaign will help Crisis to deliver its year round services, helping people off the streets with education, links to vital services, housing and employment….

  • Women Over Age 55 Fastest-Growing Group On Facebook….<Sebastien Bardin>

New target opportunity on Facebook!….

  • Computer Tan….<Matthew Alderson>

This viral has been doing the rounds this week from skin cancer charity Skcin. Using a hoax website print and outdoor ads, street leafleting, a fake company, Computer Tan was launched promising people they could get regular tans from their computer using special technology. This campaign shows that by being tactical and creative it is possible to communicate a very serious message in an engaging, funny and clever way which works really well, with 30k hits on the website within 24 hours.

  • Kid On Drugs After The Dentist….<James Gardiner> 

  • Something For The Weekend – Darwin in London….

As well as the major exhibitions celebrating the 200th anniversary of Charles Darwin’s birth, like the Natural History Museum’s ‘Darwin: Big Idea’, there’s a host of smaller events around London to mark the occasion.