Pedigree Chunks!

Welcome to Pedigree Chunks! The Friday afternoon update feeding you with fresh meaty morsels from the world of media, created and collated by the litter of new grads here at PHD. Every Friday we will be bringing you innovative, entertaining and pioneering creative work we have encountered during the week.

The Grads! X

The Past…

This week Apple celebrated the 25th Anniversary of the launch of the very first Mac. The machine debuted in 1984 and helped popularise the combination of graphical interface and mouse that is ubiquitous today.

The machine was unveiled using a hugely expensive TV advert directed by film maker Ridley Scott and shown during the US Superbowl on 22 January 1984, and demonstrated by a LONG haired Steve Jobs….<Tom Parry>

…The Present…

Tailsweep enables brands to place ads based around blog content and target audiences and allows advertisers to sweep the “Long Tail” of sites that are less exposed….<James Gardiner>

…The Future

Augmented Reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.

Essentially it turns a screen and camera into mirror in which yourself an altered reality is reflected back. The technology was well utilised in the marketing campaign for Harry Potter enabling the public to don the Sorting Hat.  Check out the Results.

The technology is still being developed and will soon appear on home computers, mobiles and even digital 6 sheets (the Cadbury Creme Egg team looked into this however the technology was not quite advanced enough at the time)….<Max Ward>

Barak Meets Beyonce….


Something For The Weekend….

Chinese New Year

This Sunday why not celebrate the coming of the Year of the Ox by visiting

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Trafalgar Square and seeing traditional Chinese dragon and lion dances with modern music and dance, and a line up of visiting Chinese performers. Fireworks are at 6 and it’s totally free to attend.

FYI…people born in the Year of the Ox (1913, 1925, 1937, 1949, 1961, 1973, 1985, 1997) are patient, speak little, and inspire confidence in others. The Ox needs peace and quiet to work through their ideas.

The Ox has a very logical mind and is extremely systematic in whatever they do, in spite of a total lack of imagination. The Ox can be very stubborn, and difficult to dissuade once he/she decides on something….  <Victoria Hine>

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