Pedigree Chunks!

Welcome to Pedigree Chunks! The Friday afternoon update feeding you with fresh meaty morsels from the world of media, created and collated by the litter of new grads here at PHD. Every Friday we will be bringing you innovative, entertaining and pioneering creative work we have encountered during the week.<o:p></o:p>

The Grads! x


  • Twitter In The News….

Twitter is a simple idea, the mobile phone-based micro-blogging service where you answer the question ‘what are you doing?’ in 140 letters or less, as often as you like. Other people can then sign up to ‘follow’ you and receive your updates. They can also reply to you, either in public by using their own update or in private via a Direct Message, a bit like an email. Use of Twitter has rocketed nearly 1,000% in the UK over the past year, according to industry analysts HitWise.

Recently though Twitter has been used in new and innovative ways in connecting companies to people. In the US Tesco-owned Fresh & Easy have begun to communicate with their customers through their own twitter profile. Charity fundraising events, dubbed “twestivals”, are being organised across the globe. And news is being shared more quickly than ever before….<Tom Parry>




  • Google Boosts YouTube Homepage Ad Options

Google is making a concerted effort to get a return on their $1.6bn punt they took on buying Youtube, by expanding the context related advertising that first appeared in October to the rest of Europe, and offering ‘click-to-play expandable homepage video ads’ on the homepage for £32k per day (or a reasonable £1333.33 per hour). Google reckons they are ‘high impact, glossy ads which will deliver 6.5m views per day’ – so long as users come through the homepage that is, rather than going straight to a video from a link like everyone actually does.




It remains unclear whether ads will be appearing on PopeTube, however.

 ….<Jamie Sport>


  • Barrack And Michelle Do What Together! 

….<James Gardiner>

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  • Combat Those Sunday Night Blues

Generation Kill is the latest HBO offering from across the pond. The 6 part mini-series follows the story of a Rolling Stone reporter, embedded with The 1st Recon Marines who chronicles his experiences during the first wave of the American-led assault on Baghdad in 2003. SUNDAY 10PM on FX….


  • Advertising From Around The World….<Max Colson>