To a man with a hammer…
One of my favourite quotes, and it’s used lots in this industry, runs as follows:
To a man with a hammer, everything looks like a nail
We like a bit of good ‘ol Samuel Clemens (Twain was his pen name). Anyway, it makes a lot of sense; if you only have one solution to any problem you’re confronted with, your perspective usually bends to make your solution work for it.
Anyway, this came to mind when I saw this; Ed Sutt has created the ‘hurriquake nail’:
Rather than increasing the speed of nail guns, or number of hammers, or increasing the workforce available to hammer them in, he’s gone straight for the simplest, most elegant solution; he made the nail better. He developed a nail that’s lots more effective in withstanding hurricane or earthquakes.
The obvious solution would have been ‘more nails’. The better solution is a better nail.
Read more about it here on PSFK]]>