President Obama… and Vice President Parker??

Finally, everything is as it should be; the leader of the free world is a comic geek…

Media_httpfeedingthep_xuopg

Media_httpfeedingthep_egkay

Apparently Obama is a massive Spiderman fan, and so Marvel have put together this issue for his inauguration.  Go them, that’s great 🙂

It’s another example of just how pointless ‘demographic’ targeting is becoming for marketers though; if you were to pick an iPod-toting, Spiderman loving target audience by demographics, would a 47 year old father of two would who you thought of first?  Or second?  Or ever?

People are increasingly defined only by what we love; music, sports, hobbies, consumables, comics…

…so, I guess, bye-bye demographics.  Although 45% of 16-34 marketers tend to agree that demographics have an important part to play in a PowerPoint presentation…

]]>