President Obama… and Vice President Parker??
Finally, everything is as it should be; the leader of the free world is a comic geek…
Apparently Obama is a massive Spiderman fan, and so Marvel have put together this issue for his inauguration. Go them, that’s great 🙂
It’s another example of just how pointless ‘demographic’ targeting is becoming for marketers though; if you were to pick an iPod-toting, Spiderman loving target audience by demographics, would a 47 year old father of two would who you thought of first? Or second? Or ever?
People are increasingly defined only by what we love; music, sports, hobbies, consumables, comics…
…so, I guess, bye-bye demographics. Although 45% of 16-34 marketers tend to agree that demographics have an important part to play in a PowerPoint presentation…
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